Sponsored By: Dow Jones
Monday, June 9 • 8:00am - 9:30am
Monitoring Social Media: Beyond Lurking--Data Mining and Putting the Pieces Together

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The role that social media plays in our lives is increasing rapidly. Beyond finding friends on Facebook, and reading scandalous celebrity tweets, the fragmented social media landscape has fundamentally changed the way we consume information. Hear strategies from several social media experts on how they monitor social media, and the tools they use to stay aware of what's “trending” as well as trends that are emerging in social media formats. Find out how information gleaned from “casual data mining” of social media outlets including Twitter, Facebook, Pinterest, Tumblr, blogs, forums, and online news sites is used for professional activities including journalism and law enforcement.


Zena Applebaum

Director, Competitive Intelligence, Bennett Jones LLP

Marie Kaddell

Info Profess Consultant, LexisNexis

Monday June 9, 2014 8:00am - 9:30am PDT
Convention Centre West, Room 211

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