Sponsored By: Dow Jones

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Monday, June 9 • 8:00am - 9:30am
SPOTLIGHT SESSION - A.D. (After Digitization): Managing and Marketing your Digital Content

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This session will look at case studies from media organizations and other institutions that have digitized newspapers and local history records not just for access preservation, but also to drive website traffic and maximize revenues. Participants will see how blog posts, partnerships and other promotions can highlight historical digital content and new revenue streams can be developed from related projects including e-books, commemorative pages and photo sales.

Monday June 9, 2014 8:00am - 9:30am
Convention Centre West, Ballroom A

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