Although social media sometimes seems geared toward individuals, there are many ways that organizations and libraries can leverage new social media tools. This in-depth workshop will explore innovative uses of social media and how to determine which tools and apps best match various types of organizations. While there’s no one-size-fits-all approach to social media, this will help participants learn about the variety of tools and apps (some you may never have even heard of) that can help them spread their missions, broaden their reach beyond their traditional audiences, engage users in new ways – and also learn how to stay on top of the latest social media trends.Program Take-Aways
- Participants will gain an overview of social media tools and applications applicable to organizations (versus individuals).
- Participants will learn how to evaluate and compare social media tools and to select those most appropriate to fulfilling their organization's goals.